{"id":35248,"date":"2026-03-31T17:37:52","date_gmt":"2026-03-31T14:37:52","guid":{"rendered":"https:\/\/www.clusters.org.ua\/?p=35248"},"modified":"2026-03-31T17:37:54","modified_gmt":"2026-03-31T14:37:54","slug":"a-digital-traceability-system","status":"publish","type":"post","link":"https:\/\/www.clusters.org.ua\/en\/news-en\/a-digital-traceability-system\/","title":{"rendered":"\u201cShchedre Opillia\u201d Cluster Initiative. Implementation of a Digital Traceability System from Field to Packaging"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>How can a small farmer be convinced to deliver their harvest for processing today and receive payment several months later? <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The answer from the Ternopil-based initiative \u201cShchedre Opillia\u201d is absolute digital transparency. By implementing a \u201cfield-to-packaging\u201d traceability system, the cluster not only automatically met strict HACCP requirements for EU exports but also introduced a unique \u201c50\/50\u201d financial model. This is a story of how data replaces informal agreements, and small producers become export partners, earning from finished products rather than low-margin raw materials.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cWhen a farmer sees in the system how much output their batch yielded after freezing, trust stops being abstract,\u201d <\/em>\u2014<strong> Taras Andriichuk, Coordinator<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Practice Passport<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Practice Title<\/strong><\/td><td>Creation of a digital crop accounting system and transparent revenue-sharing model (\u201c50\/50\u201d)<\/td><\/tr><tr><td><strong>Cluster \/ Source Organization<\/strong><\/td><td>\u201cShchedre Opillia\u201d Cluster Initiative<\/td><\/tr><tr><td><strong>Region<\/strong><\/td><td>Ternopil region<\/td><\/tr><tr><td><strong><strong>Implementation Period<\/strong><\/strong><\/td><td>Pilot \u2192 scaling (since 2021)<\/td><\/tr><tr><td><strong><strong>Cluster Maturity Level<\/strong><\/strong><\/td><td>Cluster initiative (active growth stage)<\/td><\/tr><tr><td><strong>Number of participants<\/strong><\/td><td>Over 20 MSMEs (farms)<\/td><\/tr><tr><td><strong><strong>Thematic Areas<\/strong><\/strong><\/td><td>Twin transition (digitalization), value chain development, SME services<\/td><\/tr><tr><td><strong><strong>Target Audience<\/strong><\/strong><\/td><td>Agro-clusters aiming to move from a raw-material model to deep processing and joint exports, requiring tools for transparent profit distribution<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Context and Problem Addressed by the Practice<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The initial situation in the berry sector of Ternopil region was typical for many regions in Ukraine: hundreds of small farms produced high-quality raw materials but had no access to added value. Without their own freezing facilities, farmers were forced to sell harvests to intermediaries at minimal \u201cfield prices.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What did not work before implementation?<\/strong><br>Attempts to create cooperatives often failed due to lack of trust. Farmers feared that their high-quality berries would be mixed with lower-quality produce and that profits would be distributed unfairly. Additionally, the absence of documented traceability for each batch made it impossible to obtain international HACCP certification. Without a digital trace, products remained \u201cgrey,\u201d and access to premium EU markets was closed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Description of the Practice Mechanism (\u201cWhat\u2019s Under the Hood\u201d)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The practice combines an IT solution with a unique financial cooperation model.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Digital traceability chain<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The cluster implemented specialized software integrated with hardware tools (scanners, label printers, scales).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Process flow:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Field registration:<\/strong> Each farmer has a digital profile. At harvest, each batch receives a unique QR code containing data on the producer, harvest time, and variety.<\/li>\n\n\n\n<li><strong>Receiving hub:<\/strong> Upon arrival at the freezing facility, each crate is scanned. The system automatically records weight and quality parameters. During peak season, it processes data from up to 350 producers daily.<\/li>\n\n\n\n<li><strong>Processing stage:<\/strong> Products undergo shock freezing. The system tracks output from each specific batch, allowing precise calculation of shrinkage or rejection rates per farmer.<\/li>\n\n\n\n<li><strong>Storage and packaging:<\/strong> Frozen berries are labeled as cluster products, while the digital batch passport retains full origin history.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u201c50\/50\u201d financial model<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">This is a high-trust model enabled by digitalization:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Farmers deliver products without immediate payment (effectively financing the cluster with raw materials)<\/li>\n\n\n\n<li>The cluster handles processing, storage, and export sales<\/li>\n\n\n\n<li>After selling the finished product at higher prices (frozen berries in the EU are significantly more valuable), revenue is shared between the farmer and the cluster<\/li>\n\n\n\n<li>Transparent system analytics eliminate manipulation in settlements<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Roles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cluster management:<\/strong> System operator, logistics provider, export broker, and freezing facility manager<\/li>\n\n\n\n<li><strong>MSMEs (farmers):<\/strong> Raw material suppliers and \u201cshareholders\u201d in final profits<\/li>\n\n\n\n<li><strong>IT provider:<\/strong> Developer of the customized solution adapted for field and warehouse conditions<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Resources and Preconditions<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The practice was implemented primarily using the cluster\u2019s own resources and participant contributions, demonstrating high viability without reliance on donor funding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Critical prerequisites:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Physical infrastructure (owned or leased shock-freezing facility)<\/li>\n\n\n\n<li>Willingness of cluster leaders to train farmers in using scanners and digital interfaces<\/li>\n\n\n\n<li>High concentration of producers within a 50\u201370 km radius, enabling delivery within 3\u20134 hours after harvest<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"876\" height=\"657\" data-id=\"35242\" src=\"https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-4.jpeg\" alt=\"\" class=\"wp-image-35242\" srcset=\"https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-4.jpeg 876w, https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-4-300x225.jpeg 300w, https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-4-16x12.jpeg 16w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"600\" data-id=\"35241\" src=\"https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-9.jpeg\" alt=\"\" class=\"wp-image-35241\" srcset=\"https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-9.jpeg 800w, https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-9-300x225.jpeg 300w, https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-9-16x12.jpeg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"600\" data-id=\"35239\" src=\"https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-10.jpeg\" alt=\"\" class=\"wp-image-35239\" srcset=\"https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-10.jpeg 800w, https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-10-300x225.jpeg 300w, https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-10-16x12.jpeg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>Photos provided by the \u201cShchedre Opillia\u201d Cluster Initiative.<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Results and Outcomes<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The practice transformed fragmented farms into a high-tech export value chain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quantitative and economic indicators:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>100% traceability:<\/strong> Every batch from over 20 MSMEs recorded, ensuring automatic HACCP compliance<\/li>\n\n\n\n<li><strong>Time optimization:<\/strong> Product intake and accounting time reduced threefold compared to paper logs<\/li>\n\n\n\n<li><strong>Margin growth:<\/strong> Participant incomes increased by 30\u201350% compared to selling to intermediaries<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Structural changes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Internal capital market formation:<\/strong> The \u201c50\/50\u201d model effectively replaced bank lending<\/li>\n\n\n\n<li><strong>Legalization and standardization:<\/strong> Farmers improved quality and varietal purity, as the system clearly links input quality to final revenue<\/li>\n\n\n\n<li><strong>Investment attractiveness:<\/strong> The cluster became a transparent partner for international buyers, offering full traceability of each pallet<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Sustainability of the Practice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The practice demonstrates full sustainability as it is embedded in daily business operations. It is not a project but a new operating model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key factor is <strong>\u201ceconomic irreversibility\u201d<\/strong>: once farmers experience profits through the transparent \u201c50\/50\u201d system, they do not return to opaque intermediary schemes. The system is self-financed through added value generated in the processing chain.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"35245\" src=\"https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-2.jpeg\" alt=\"\" class=\"wp-image-35245\" srcset=\"https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-2.jpeg 800w, https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-2-300x225.jpeg 300w, https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-2-16x12.jpeg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"35244\" src=\"https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-3-1024x576.jpeg\" alt=\"\" class=\"wp-image-35244\" srcset=\"https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-3-1024x576.jpeg 1024w, https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-3-300x169.jpeg 300w, https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-3-18x10.jpeg 18w, https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-3.jpeg 1067w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" data-id=\"35243\" src=\"https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-5-1024x461.jpeg\" alt=\"\" class=\"wp-image-35243\" srcset=\"https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-5-1024x461.jpeg 1024w, https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-5-300x135.jpeg 300w, https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-5-18x8.jpeg 18w, https:\/\/www.clusters.org.ua\/wp-content\/uploads\/2026\/03\/\u0444\u043e\u0442\u043e-5.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>Photos provided by the \u201cShchedre Opillia\u201d Cluster Initiative.<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Limitations and Risks<\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Digital literacy:<\/strong> Requires intensive training for staff and farmers; resistance to digital tools in rural areas remains a challenge <\/li>\n\n\n\n<li><strong>Cash flow risk:<\/strong> Delayed payments may strain farmers\u2019 liquidity, especially if EU sales are delayed <\/li>\n\n\n\n<li><strong>IT dependency:<\/strong> System failures during peak season could disrupt operations<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Lessons Learned and Recommendations for Clusters4Regions<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This case clearly demonstrates how technology solves mental barriers (lack of trust).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key lessons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trust is built on data, not declarations:<\/strong> Digital systems are the only effective tool for resolving cooperation conflicts<\/li>\n\n\n\n<li><strong>Cluster as a financial instrument:<\/strong> The \u201c50\/50\u201d model shows that a mature cluster can act as an internal financial intermediary<\/li>\n\n\n\n<li><strong>Focus on shared assets:<\/strong> Agro-clusters must have a common value-added asset (cold storage, packaging line, certification), while digital systems connect this asset with producers\u2019 interests<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The presentation of the case study is available via the link:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/drive.google.com\/file\/d\/1ooKCD0FdJh9yUq-HTvBW3GUZxOUP-StH\/view?usp=drive_link\" target=\"_blank\" rel=\"noopener\">PDF presentation<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This practice has been included in the Ukraine Best Practice Guide, which we are developing as part of the Clusters4Regions project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To be among the first to receive the full version of the Guide, please complete the short pre-registration form.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><script src=\"\/\/web.webformscr.com\/apps\/fc3\/build\/loader.js\" async sp-form-id=\"b1b9291f6a006eec0350500fbe614182f7f1fe80fa14fb719fd9c0f2fb2ef2cf\"><\/script><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>Clusters4Regions is an initiative aimed at designing and implementing cluster programs in six regions of Ukraine (Vinnytsia, Volyn, Sumy, Odesa, Khmelnytskyi, and Ternopil regions). The initiative is implemented by the Ukrainian Cluster Alliance at the request of the Ministry of Economy, Environment and Agriculture of Ukraine, with the support of the Swiss-Ukrainian project \u201cUkraine`s Cohesion and Regional Development\u201d UCORD, and is aligned with EU priorities, international donor frameworks, and Ukraine\u2019s recovery <\/em>agenda.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>How can a small farmer be convinced to deliver their harvest for processing today and receive payment several months later? The answer from the Ternopil-based initiative \u201cShchedre Opillia\u201d is absolute [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":35246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[374],"tags":[],"class_list":["post-35248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/www.clusters.org.ua\/en\/wp-json\/wp\/v2\/posts\/35248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clusters.org.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clusters.org.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clusters.org.ua\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clusters.org.ua\/en\/wp-json\/wp\/v2\/comments?post=35248"}],"version-history":[{"count":1,"href":"https:\/\/www.clusters.org.ua\/en\/wp-json\/wp\/v2\/posts\/35248\/revisions"}],"predecessor-version":[{"id":35249,"href":"https:\/\/www.clusters.org.ua\/en\/wp-json\/wp\/v2\/posts\/35248\/revisions\/35249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clusters.org.ua\/en\/wp-json\/wp\/v2\/media\/35246"}],"wp:attachment":[{"href":"https:\/\/www.clusters.org.ua\/en\/wp-json\/wp\/v2\/media?parent=35248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clusters.org.ua\/en\/wp-json\/wp\/v2\/categories?post=35248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clusters.org.ua\/en\/wp-json\/wp\/v2\/tags?post=35248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}